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Caruso Creative

Fall 2020: branding & brand collaterals

Caruso Creative is a passionate creative company that provides services such as lifestyle and wedding photography, and graphic design including print, web, and branding. The brand’s vision is to provide an experience rooted in a family-feeling and one that that brings client's creative ideas to life.

Natalie from Caruso Creative wanted a clean, European look thats also inviting, exciting, bold and a nod to her Italian family background. I picked out warm, rich colours to evoke a European feeling and an elegant typeface with an effortless yet inviting charm to represent her business, which we both thought turned out perfectly! 


Fig 01. Nature Theory Tissue Paper


Fig 02. Nature Theory Secondary Logo


Fig 03. Nature Theory Packaging

Create: The Caruso Creative Moodboard

Nature Theory Main Logo
Nature Theory Alternate Logo
Nature Theory Submark
Nature Theory
Nature Theory
Photo from Pinterest
Nature Theory
Photo from Pinterest
Nature Theory
Nature Theory
Nature Theory Box Packaging
Nature Theory Tissue Paper Packaging
Nature Theory


It has been such a pleasure working with Alika. I appreciate her patience and willingness to try new things and take direction for my brand. We made a great team and I couldn't have chosen anyone better. I admire how she listened and gave her input on everything. I will absolutely be working with her again.

- Camille, Founder of Nature Theory
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