Catherine from Portland and Projects transforms modern homes into clean, classic and sophisticated spaces, so we made sure her full branding suite looked that way too. Together with Catherine, we developed a strategic and appealing brand identity that reflects Catherine's style and maintains a versatility that emphasises her expertise and skill as a professional to excel at different project briefs.

A clean but impactful typeface brings out Catherine's own design style while keeping the focus on her professionalism, the subtle curves in the typeface echoing the sentiment of home architecture.

To complement the type, we chose a neutral colour palette with sleek brown and charcoal tones, keeping the idea of a home and its natural textures (wood, stone, marble) present, while imparting a professional and sophisticated feeling.