Brand Questionnaire Template

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  • Brand discovery is one of the most challenging processes. Whether you're strategizing the direction for your own brand or for a client, it's hard to figure out where to even begin, and the entire process is riddled with jargon, and complex, abstract ideas. That's why we took it upon ourselves to simplify everything, and make the entire process easier, and much more appealing. Our template gets rid of all the big words, and is designed specially to give you a guided space for brainstorming without getting lost, distracted or confused.

    Mapping out every aspect of your brand — from your own brand identity, to that of your competitors and target audiences, and then to figuring out the visuals and aesthetics — is frustrating but necessary. Even reading that sentence was tough. To help you get through it, we've designed our questionnaire in a more graphic and engaging way, with simpler, leading questions and flowchart formats. These all help you to arrive at the best, most thorough answers for your brand. Regardless of whether you're using this as a worksheet for yourself, or as a questionnaire for your clients, no one has to worry about searching up what a vision and mission statement is anymore.