Valery is a major proponent for the minimal waste lifestyle, and crafting beautiful vegan soaps at rdytoglow is part of her work to advocate for that. Meant as a play on the phrase "ready to go", Valery believes in making eco-friendliness fun and joyful.
In order to balance the femininity and beauty of her boutique soaps with the vibrance and playfulness of her brand personality and mission, we implemented a strong and clean type system with custom geometric shapes, offset by a more feminine and vibrant colour palette. The slightly weighted typeface helps rdytoglow establish a bolder presence while remaining clean and simple.
For the colours, we cherry picked some brighter peach and pink tones for a modern liveliness, along with more neutral, muted pastel hues that ground the whole brand suite and bring in that subtle elegance and femininity. As a nice playful accent, we also custom created some sparkles and cute curvy shapes to tie everything together, making the brand inviting, bright and joyful.