fall 2020: branding

Ashley Summer is a Singapore-based online lifestyle label that the celebrates slow living and artisanal fashion. The brand believes in redefining everyday luxury not as they know it, but rather a lifestyle of conscious choices. 

Ashley from Ashley Summer wanted something modern, editorial and contemporary for her new rebrand. I picked out neutral yet bold colours to evoke an editorial feeling and a introduced a classic, modern typeface to cater to the elegant and sophisticated modern day woman.