fall 2020: branding
Ashley Summer is a Singapore-based online lifestyle label that the celebrates slow living and artisanal fashion. The brand believes in redefining everyday luxury not as they know it, but rather a lifestyle of conscious choices.
Ashley from Ashley Summer wanted something modern, editorial and contemporary for her new rebrand. I picked out neutral yet bold colours to evoke an editorial feeling and a introduced a classic, modern typeface to cater to the elegant and sophisticated modern day woman.
Fig 01. Ashley Summer Main Logo
Fig 02. Ashley Summer Secondary Logo
Fig 03. Ashley Summer Submark Logo
Create: The Ashley Summer Moodboard