Ashley Summer

fall 2020: branding

Ashley Summer is a Singapore-based online lifestyle label that the celebrates slow living and artisanal fashion. The brand believes in redefining everyday luxury not as they know it, but rather a lifestyle of conscious choices. 

 

Ashley from Ashley Summer wanted something modern, editorial and contemporary for her new rebrand. I picked out neutral yet bold colours to evoke an editorial feeling and a introduced a classic, modern typeface to cater to the elegant and sophisticated modern day woman. 

Fig 01. Ashley Summer Main Logo

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Fig 02. Ashley Summer Secondary Logo

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Fig 03. Ashley Summer Submark Logo

Create: The Ashley Summer Moodboard

Ashley Summer Main Logo
Ashley Summer Submark Logo
Ashley Summer Secondary Logo
Ashley Summer
Ashley Summer
Ashley Summer
Pinterest Inspiration
Pinterest Inspiration
Pinterest Inspiration
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Pinterest Inspiration
Pinterest Inspiration

BRANDING IN ACTION:  INSTAGRAM / WEBSITE / FACEBOOK