Bluebell & Ellis
Summer 2020: branding & brand collaterals
Nature Theory is an all natural brand that creates beautiful blends of oils to help with every hair and skin issues women face. From hair elixirs to ace and body oils, Nature Theory is guaranteed to satisfy those looking for natural remedies.
Camile, founder of Nature Theory, desired something luxurious, feminine and modern for the brand. I picked out a strong, monochromatic colour scheme (complemented by other shades of neutrals) to bring forth a premium and luxurious brand experience, catered specially to attract customers that appreciate the finer products in life, and would fawn over gorgeous packaging and aesthetics.