FALL 2022 / BRAND IDENTITY & BRAND COLLATERALS
Capturing the timeless essence of love and life's precious moments through the lens of cherished memories.
In the world of photography, where emotions intertwine with visual storytelling, Frederikke Reese Photography stands as a testament to capturing the essence of love, romance, and life's treasured moments.
The choice of an elegant serif font as the primary element of the brand identity embodies Frederikke Reese's commitment to classic refinement and craftsmanship. The strong and graceful lines of the serif font evoke a sense of professionalism and expertise, reflecting the photographer's artistry and attention to detail in capturing those cherished memories.
Complementing the primary font is a personal handwriting script font, adding an intimate and personalized touch to the brand. This secondary font mirrors the human connection that Frederikke Reese establishes with her clients, weaving a thread of warmth and personal flair throughout her work. The script font captures the essence of authenticity, celebrating the unique stories of each individual and reflecting the heartfelt narratives behind every image.
The chosen color palette of browns and neutrals further enhances the brand's character, creating an inviting and romantic ambiance. The warm tones evoke a sense of comfort and nostalgia, setting the stage for life's cherished moments to be immortalized through the lens. The use of neutrals complements the elegance of the fonts, providing a clean and timeless backdrop that allows the beauty of the photography to shine through.