SPRING 2021/ BRAND IDENTITY & BRAND COLLATERALS
Refined Elegance Redefined: Unleash Timeless Beauty at The Beauty Beautique.
In the world of beauty, where elegance and comfort intertwine, "The Beauty Beautique" emerges as a haven for indulgence and grace.
The decision to customize the font reflects "The Beauty Beautique's" desire to establish a unique and recognizable visual identity. The elegant sans-serif font exudes a modern and refined aura, mirroring the studio's dedication to upholding contemporary beauty standards. In contrast, the handwritten font adds a touch of personal warmth and comfort, creating an immediate sense of familiarity that clients can trust and relate to.
The chosen color palette further enhances the brand's allure and elegance. Shades of pink, symbolizing femininity and tenderness, evoke a sense of grace and allure that resonates with the studio's focus on beauty and self-care. Neutrals provide a clean and calming backdrop, ensuring a balanced and harmonious experience that exudes sophistication.