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WINTER 2022 / BRAND IDENTITY & BRAND COLLATERALS
Beautiful and fresh artisanal bakes for the elegant, effortless, and leisurely lifestyle.
The Balcony is an artisanal bakery in Sharjah crafting fresh, elegant and high quality bakes for special and leisurely moments in our daily lives. Rooted in a passion for her craft, The Balcony is the culmination of a lifelong dream for baker and founder, Jamila.
We selected a primary font that is a sophisticated and graceful typeface that echoes the artistry found within each delectable creation. This elegant script font was chosen for its flowing lines, evoking the effortless swirls of cream on a perfectly baked cake. With every curve and stroke, it encapsulates the bakery's dedication to beauty and meticulous attention to detail.
The primary reason for selecting a neutral and pinkish colour scheme was to align with the bakery's commitment to elegance and high-quality offerings. Neutral tones, such as cream, beige, and a muted chocolate shade, serve as the foundation of the palette, reflecting the purity and simplicity of the bakery's ingredients. These understated tones also provide a sense of warmth and coziness, inviting guests to linger and savour the experience.
Together with Jamila, we developed an immersive brand experience that leaves a lasting impression on patrons, evoking a sense of trust, delight, and enchantment. The brand suite reflects the bakery's commitment to excellence and its dedication to crafting confections that not only delight the palate but also touch the soul.
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