Ivy Poppy May
fall 2020: branding & brand collaterals
Ivy Poppy May is a modern day feel good inclusive cosmetics/skincare sustainable brand born in the digital age. The combination of three flower names represent the love and gratitude towards nature and the planet.
Chinee, founder of Ivy Poppy May, desired something positive, modern and aesthetic for the brand. I put together a strong red shade as the main colour to allow the brand to stand out and differentiate from it's competitors. The typography and font was also customised specially to build a unique and eye catching first impression to attract the general female targeted audience.