Ashlee, the founder and personality behind The Suffolk Nest, believes in making floristry accessible for the typical homeowner, bringing the beauty and joy of her floral arrangements to homes around Suffolk and beyond. For Ashlee, we wanted to reflect the femininity and delicacy of her flowers while maintaining the personability and joyfulness of her brand mission.

A clean, simple and friendly typeface was chosen by us, strategically paired with an elegant calligraphy typeface to bring out the delicacy and sophistication of her floristry. Clean but slightly imperfect line illustrations were drawn to bring in a graphic element that concretely established the brand as a floristry business and echoed the brand's personality.

Colour wise, we picked out soft, neutral tones that brought in the femininity of flowers and tied everything together to create a brand suite that complements her diverse floral arrangements and works well for all purposes.